"Fashion" usually is the newest creations made by designers and are bought by only a few number of people; however, often those "fashions" are translated into more established trends. The Nature of fashion demands are far more complete that most people realize. A fashion professional knows fashion apparel as a unique product, one that reflects self-concept, life-style, change , time and place.
The duration of fashion’s importance is a critical fashion designers or manufactures concern. A fashion can be brief or of long duration. Once having identified this characteristic, a designer is in a position to assess a fashions importance to the retail inventory. Fashion is classified into many types, such as:
- Basic or classic
- Fashion Forecasting
Style is always constant. It does not change whereas fashion changes. It is not constant. It is the modification of fashion. Style is the basic outline of any garment. When we ass a different neckline and different sleeves with some trimming here and there over a basic garment then the basic garment is modified into a different look or a different outfit, this modification ferment will become fashion, when it is accepted by people.
The term style is a popular word in fashion and refers to a sub-division within fashion. By definition, it is that which has certain characteristics that distinguish it from other designs. For example, the fashion could be pleated skirt, yet the style is box pleat. It is a common fallacy to believe that the famous designers create fashions. They create styles which they hope will be accepted. When and if there is consumer support the style then becomes fashion. It is repetitious but important to stress that fashion is synonymous with acceptance.
Basic or Classic:
When a fashion is constant or long lasting, such as, salwar kameez and saree, it is called Basic or Classic. It is similar to a standard music. The salwar kameez and saree are part of fashion scene. A customer has one or more in her wardrobe, to be worn to suit different occasions. In certain times, the basic becomes the most important promotable fashion, but, in or out, they remain as a part of the fashion secne. Threre are many outfits that fall into this classification, such as, chudidhar, kurta, dupattas, shirt and trousers, plain or pleated skirts and denims, etc. there are general fashions that lasts for years, such as, the saree, the single breasted men’s suit.
Basics or Classics are the outfits which stays in the fashion scene for a long period of time that is from past to present and even in future it stands. When we watch old movies as well as the new movies which are released just, we can see the saris and salwar kameez worn in it may be with a slight change or modification accordingly.
A Fad is something which can either make a designer’s life more interesting or tenser. Very often something appears on the fashion scene tat captures the imagination, only to fizzle out in short duration.
Overall, Fad can be defined as short lived fashion, lasting for a very little time or period, acceptable by only a certain group of people. For example, hippies – their clothing, accessories, hairstyles, etc.
As Fad is short lived fashion, it stays for a very short period, because they are very costly and every one cannot afford to buy it. For example, dhoti salwar, tube shirts and so on. A fashion expert is a selection for consumers – selecting what is more likely to be accepted going overboard for short lived fashion – Fad can be costly
This is the important part of fashion scenario because when any new garment is designed by the designer and worn, it will not create fashion by itself. It needs the media to spread fashion and this media which spread fashion and gets the fame and name to the designers is Fashion Forecasting.
Fashion Forecasting is done through many communicating media, such as, cinema, fashion shows, press, magazines, newspapers and window display.
1· Market research
2· Consumer research
- Consumer focus groups
- In-store informal interviews
4· Sales Records
5· Evaluating the collections
6· Fashion Trends
7· Trend for Target Markets
Fashion Forecasting is done where crowd is formed in such occasion, so that it can create fashion.
Fashion trends are the styling ideas that major collections have in common. They indicate the direction in which fashion is moving. Fashion forecasters look for the styles they think are prophetic, ideas that capture the mood of the times and signal a new fashion trend. Several designers may use a similar fashion idea because they have been inspired by common sources. The trend may appear in a fabrication, a silhouette, or another design element that appears in several collections. Very often, a new trend appears in small doses until it spreads to other collections. As the press notices similarities between collections and highlights them, the media exposure also helps establish the trends.
Evaluating the collections becomes one way a designer, working for a mainstream manufacturer, can research fashion direction. As designers are not invited to the shows, they must evaluate by shopping in major fashion capitals or using design services, magazines, and newspapers. For retail buyers, it is becoming a huge challenge to figure out which trends will become fashion basics, like capris, and which are only fads, such as pony prints. Buyers have to become very flexible in their buying patterns and cautious about inventory management. If the market becomes flooded with a new trend, consumers may react negatively to the overexposure. Empowered by the Internet and television, global trends are moving at an accelerating pace. The life-span of a trend is now about five months instead of a year. For the junior market, the span is only three months.
Author of This Article:
Noor Ahmed Raaz
B.Sc. in Apparel Manufacturing
Noakhali Textile Engineering College
Facebook: Raaz Noor